Jacob Sanders
The online streaming giant Netflix has 167 million subscribers with around 61 million in the United States. Netflix’s subscriber growth has decreased from 5.3 million to 2.6 million in the past seven years. While subscriber growth in the U.S. has leveled out, international growth is expected to double. Analyst Michael Nathanson predicts by 2024 that Netflix will have around 240 million international subscribers. Netflix is gaining much international support because they have little competition. In April, Comcast will launch a streaming service called Peacock that will lack an international streaming service. Nathanson expects Netflix to zone in on two areas: US clones and “Local Language Giants” like Japan and South Korea. In Southeast Asian countries like India, Nathanson said that Netflix would need to lower mobile broadband costs. He said “The real gam changer for Netflix, in our opinion, is the mobile opportunity.” In European and Asian markets, the potential to gain subscribers is massive based off the use of Instagram and Facebook.
From this article, I learned that Netflix, similar to other large companies, are heavily reliant on international support. After Netflix had a massive gain of subscribers in the Untied States, they had to turn to international viewers. I found it very interesting how Netflix tries to engage more international subscribers through mobile streaming.
Netflix’s ratings and growth heavily impacts the broadcasting world because it is the largest streaming service in the world. If Netflix begins to decline, people will begin to look elsewhere for streaming and entertainment. Netflix has a high influence on what movies are popular and popular newly released movies. If Netflix increases its international subscribers, people in the United States can be more affected by international influence.
I am very interested to follow Netflix’s ratings and international subscribers. I am still curious to learn about how Netflix gets subscribers in lesser-developed countries and countries with hostility. I would also like to know what Netflix will continue to do to gain more streamers from the United States.
https://www.multichannel.com/blog/netflixs-mobile-opportunity
Jacob Sanders 